It produces, seemingly round-the-clock, Facebook, Twitter, and Snapchat posts. Plank's departure was revealed just before news broke that the company is under investigation by the Securities and Exchange Commission (SEC) and the Justice Department over its accounting practices. Not long after that announcement, the Detroit Tigers and Milwaukee Brewers followed suit. Ken Griffey Jr. aka, Swingman David Wright and others joined the party. The 10 Greatest Ad Campaigns in Sports Stacey Mickles June 23, 2010 10. Now, just five years later, Kutcher is at 15.7 million followers and several other celebrities and athletes have followed suit. Many of the drafts top prospects, including Isaiah Simmons, Jerry Jeudy, CeeDee Lamb, and Jordan Love, took to social media to invite fans to view their livestream and compete against them in Madden 20 throughout the weekend on their Twitch channels. The two super stars then proceed to play horse in dozens of ads and locations for the Big Mac. Share your favorite campaigns by tagging@opendorse on Twitterand well add the best to our list. Each post from the campaign stressed the need for social distancing and shared the same message: If you ever dreamed of playing for millions around the world, now is your chance. | 8 a.m. He would like to see the tour extended through 2014:, The idea is to visit places where BMX has never been seen before and to inspire people with new ways of expressing art and the use of a bicycle, meanwhile promoting a young and healthy lifestyle. All of this is accomplished through advertising. One thing is certain athletes are using their platform to help progress causes that they believe in, and the activism we see today is only growing stronger. 5. Impact: A brand sponsored contest guided by an influencer can have tremendous uplift in awareness and leads. John Clayton's pony tail? Puppets play a friendly game of one-on-one, LeBron goes nuts with some chalk or Kobe teaches LeBron about his unstoppable-ness. Looking back at the first eight months of 2020, we wanted to highlight some of the high-performing campaigns that we admired the most. Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers. They were also going to sponsor her . Not only does the product target an older audience more aware of the aging former athletes but the humorous campaign makes audiences of all ages fallout laughing. Bone-crushing form tackles have no business in the work place, but neither do empty coffee pots, long lunch breaks, incorrect cover sheets and ignoring recycling bins. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa John's. Boomers are growing at a faster rate than all other age groups combined and they outspend other generations by an estimated $400 billion a year. Join 313,980 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard. Since then, this type of advertising has become available in newspapers, magazines, brochures, billboards, flyers, and similarly portable methods of carrying a brand's message to its ideal end user. Learn how Trend Hunter harnesses the power of artificial intelligence. Each workout was designed to be suitable for small spaces and done without needing any equipment. Paddy Power's use of social media is well documented. Before then, it took large, corporate media concerns to have that potential. Today, every athlete has a platform for their voice to be heard without needing to step foot on a playing surface. The match up hypothesis provides a good foundation for determining the effectiveness of using celebrities in advertisements, but there are many other predictors of successful endorsement efforts. Hertz did take time to distance itself from Simpson, with Hertz vice president of public affairs saying Regrettably, O.J. American Apparel, true to its simplistic style, welcomes its subscribers with a clean-cut email that focuses exactly on what the subscriber wants to see. Nike jumped on board to sponsor the athlete with advertisements such as the one above. Thank You, Mom - P&G. Thank You, Mom, was created by Wieden+Kennedy for P&G in 2010. Jessica Wohl is Ad Age's senior editor. Despite being wildly successful as entertainment, many believe Tate did little to raise awareness for the Reebok brand. This might be one of the greatest marketing/advertising campaigns in the history of capitalism. While they werent able to entertain us in-person and on TV as usual, social became the go-to channel to engage sports fans, resulting in a surge in content creation that is sure to shape socials role in sports for years to come. 2020 has been a year has been unlike any other across the world and the sports industry. Definition, Strategy, and Examples. This is an excellent example of a strong partnership between unlike brands. "We want to be a really quiet company and a really loud brand," Plank told a keynote audience at NRF's Big Show, sporting new black sneakers he said aren't yet available for sale. In an effort coordinated by the WNBA and primary broadcast partner ESPN, the network sent orange hoodies sporting the leagues logo to more than 50 professional athletes and celebrities across the country. They also babysit the neighbor Lil Dez. Time Your Message Correctly. Understanding the psychological reasoning behind why celebrity endorsements are so effective helps better you as a marketing professional. What Marketing Campaign Really is Wikipedia defines marketing as the study and management of exchanging relationships. 0 With health care plummeting and old age knocking at our doors, its time to create an influencer marketing campaign that shows baby boomers defeating aging, getting fit and living brand new stories.. Supercharge your marketing by partnering with Trend Hunter. Learn more aboutMarket Research Interviewers. One the coolest concepts in sports advertising history, the artistic, creative, street-savvy campaign featured upbeat music mixed with trick ball-handling skills and big name hoops stars. Fortunately, many of these advertisements turn out to be extremely memorable and end up as iconic representations of the time period they were originally made in. 12 NBA teamsto-date have announced their plan to open arenas or practice facilities as voting centers for the general election this fall. But the success of this campaign cant be measured by social media metrics. ET, Webinar So clearly things have changed. MLB 2k10 - Batters Vs Pitchers - Bailey Vs Cruz Trailer - Watch More Funny VideosMuch like The Show, MLB 2K has been brilliant in its ability to use players in great ad campaigns. Cut that Meat is one of the great lines in sports commercial history. The 2010 reel featured a "Pitchers vs. Long-time runner, triathlete and health-oriented mom of three Janice Smith believes that developing a long-term relationship with a brand is essential for sports influencers: A brand could fly me to a fun place to participate in an event that I wouldnt normally be able to attend, say Hawaii for the Ironman championships, and provide me with virtual coaching and equipment. If Aniston is endorsing a perfume, women (who view Aniston as a likeable, strong, attractive personality) in turn attribute those qualities to the perfume. And then there are the brand ambassadors who don't even use the product they are being paid to promote. Visit your public portfolio and browse your past articles. Watching the pain train increase productivity by 47% at Felcher and Sons will never get old. Because of this, social media is an excellent way to boost brand awareness. It helped Puma dominate the sports shoe market and outcompete rivals like Adidas. Dave Johnson did qualify and was favorite for the gold but suffered a stress fracture and finished third. Using humor in marketing is a tried and tested strategy for brands to ensure that their campaign is impactful and remains memorable for audiences. Celebrity endorsements can improve ad recall, according to researchers Jagdish Agrawal and Wagner Kamakura. #1 Nike's social media content type: User-generated content. While the video may look normal at first, it was actually created by filming a body double who performed each athletes movements and then used a VFX technique called digital face replacement technology to superimpose each athletes expressions onto their body double during post-production. Thousands of professional athletes have formed powerful personal ties with their fans and followers. They ran a series of Dan & Dave commercials, the first one premiering during the Superbowl. As Nike tends to do during moments of cultural significance, the brand used its platform and its roster of professional athletes to send a powerful message to the athletes suddenly stuck inside and unable to participate in their favorite sports. Get started today with a free consultation, our self-serve tools, or a dedicated program. Bloomberg Business Week noted that as of 2012, the retailer spent 13.5 percent of total company revenue on these marketing efforts. Celebrity endorsement fail. I dont wear much make-up. Not exactly a ringing endorsement from your new brand ambassador. Examples of traditional. Tiger Woods, Michael Phelps, and Michael Vick are all famous athletes who damaged the brands they were associated with costing them, and the brands they represented, hundreds of thousands of dollars. Athletic apparel and footwear company Under Armour launched a global ad platform that taps into the stories of celebrated athletes, Kevin Plank, founder and executive chairman, revealed at the National Retail Federation's Big Show on Tuesday. Right after the Bulls and Michael Jordan won the 1991 NBA title, Gatorade launched an ad campaign with one of the most famous taglines in ad history. Your email address will not be published. From Michael Jackson to Kendall Jenner, many have been featured in Pepsi advertisements. She started working with T-Mobile in 2002 when the brand launched in the United States. MLB 2k10 - Batters Vs Pitchers - Bailey Vs Cruz Trailer. He takes fastballs off the chest at close range and appears to love it. American Apparel Gets To The Point Fast. Employ the power of social media marketing. Nike immediately suspended his contract, eventually dropping him when he was found guilty of murder. The commercial itself was fine, but the next day her music video for the song, Like a Prayer, was released. Those ads range from celebrity sponsorships with Michael Jordan and Colin Kaepernick to ads that feature regular people using their products. 5. The new effort attempts to position the brand as a leader in the competitive athletic space by tapping some of the biggest names in sports and using their personal biographies to push the message that "the only way through" takes hard work. Eva Longoria & L'Oreal Here's another company that used YouTube to endorse their brand with a. Another initiative is the push to open professional sports venues as polling sites. 1. These campaigns feature contrasting themes of inclusion and modernity, as well as universality. In fact, nearly 20% of all television commercials feature a famous person, according to entertainment agency the Hollywood Madison Group. Alex Ovechkin as a Russian spy? As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league, with $12 million in endorsements a year. Even if advertisers choose the right celebrity for the advertisement, there still exists a level of risk when employing endorsers. This would be a way for them to win market share away from Apple. One of the most iconic endorsements goes to the partnership between Michael Jordan and Nike with the release of the Air Jordan brand. (I know I did.). As a crazy referee named Stanley who is addicted to football, or as he calls it, the ballet of bulldozers, he proceeds to break into locker rooms, press boxes and practice fields to show the fans just how insane the game of football can be. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. A publication by and for marketers. Why is this? Yet some organizations have now worked out how to get great coverage without relying on a finicky media, and theyre doing it in a unique and powerful way. Apple: 1984 Super Bowl Ad Source Apple created a commercial promoting the debut of the Mac in the 1984 Super Bowl, based on George Orwell's classic novel '1984'. "Silence is Violence." 10. Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media? Her highest profile contract was with American cell phone company T-Mobile. Meet the team trusted by hundreds of leading businesses worldwide. Join 334,786 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd. Businesses have new choices choices that are more authentic and trustworthy in the minds of potential customers. They were also going to sponsor her concert tour. In the mid 1800s, patent medicines earned the endorsements of queens and popes. Ingredient of a Nike marketing campaign #1: real people, real stories Nike marketing campaigns trade heavily on authenticity. and by athlete they mean everybody, because to them, if you have a body, you are an athlete.. Whether it was keeping fans entertained while stuck at home, or helping spread awareness for an important cause, this year has seen more athletes using their personal channels to connect with their communities than ever before. Both were relatively unknown so Reebok was taking a $30 million marketing gamble. Sports have long provided a platform for activism and awareness around meaningful issues. It appears that there will be many more participating by election day. A welcome email is one of the most popular and effective email marketing campaigns all companies should use. The campaign will run across broadcast, online, out-of-home and social media, according to a company, Elements will roll out throughout the year, including motivational personal letters from athletes such as. Thomas Menino, the Mayor of Boston at the time, protested against these T-shirts and asked Nike . Held during a period where sports fans had been deprived of live events, the makeshift draft performed exceptionally well. Baby boomers want to stay fit, feel younger and have fun. A Catalyst engagement study shows that sports fans who follow their favorite athletes on social media are 55 percent more likely to purchase something if that athlete mentions it on Facebook or Twitter. Source Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. Generally, they have centered around Lee Corsos corkiness e.g., eating a bowl of grass, trying to earn helmet stickers from Jimbo Fisher or belly-flopping off the high dive. 1. To get a closer look, Kutcher pulls out his sexy S9100 camera. Albert Pujols hitting anything back in 2006 comes to mind (even a hotdog). Watching everyday people get pummeled by extraordinary athletes will always be advertising gold. [My fans and I could get excited about the event and sponsor] as I Tweet/Facebook/Instagram/blog about my entire experience starting with my training, and ending with my race recap.. Now we know what an advertisement is and its importance, let's look at some of the best ad examples throughout history. 5 Sexual Appeal. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. These campaigns have more impact than Google Adwords and advertising because theres more trust, theres more to remember, and theres a strong emotional connection with the influencer. I would like to focus on the positive aspects of why drinking water is so important. These athletes are not letting the opportunity go to waste, as they have used their platform to build their personal brands, secure endorsements, and progress meaningful social causes. Inspire your group with our most popular speakers on innovation, trends, change and futurism. Promotions Consultant Promotions consultants suggest different marketing campaigns to businesses and brands. He had signed a $6 million four year contract to promote Brylcreem, a hair product. ", On Jan. 1, Plank relinquished his role as CEO to serve as executive chairman and brand chief. Any great campaigns or athlete marketing activations that we missed? Celebrity endorsement is one of the most popularly used types of endorsements, as celebrities typically . Social media was flooded with critical comments on her. But Playstation outdid even themselves when they showed what can happen to one city when you win a championship (even if it is just online). The brand also debuted several video spots with similar messaging, each featuring images of Nike athletes and reiterating that we are all going through this together. Both I guess? It is expensive but is often an easy solution. Attaching it to a worthy social cause can double the benefits as consumers view the brands efforts as not only helping the brand, but the individual as well. Nike followed up on the campaign with initiatives designed to help people stay active while they were stuck at home. Celebrity marketing can be a viable advertising strategy for companies both large and small and across all industries. In a year that has seen us deal with a multitude of societal issues, many tie back to a cause that is of the utmost importance in an election year the right and ability to vote. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, The Hip Hop Architecture Camp and Bergmeyer Announce 2023 Scholarship + Internship Program, MARKETING GAMECHANGER MEETS THE BIG GAME soothrbowl Sunday, Alchemer Launches Alchemer Workflow the Fastest, Easiest, Most Effective Way to Close the Fe, By signing up to receive our newsletter, you agree to our, Round table For reasons that must have infuriated his brand, halfway through the agreement, Beckham decided to shave his head. Sports marketing relies on exposure to sports and fitness fans. As a result, Nikes digital business continued to grow and maintain momentum, despite the closure of nearly all Nike retail stores. a. corporate image b. internal c. social d. place e. person c. social 1. Founded by Kevin Plank, a former University of Maryland football player in 1996, Under Armour enlists athletes from football, basketball and other sports in its marketing campaigns. What about Albert Pujols, the Machine? Shed move the awareness needle and your product with it. This collection of dance-basketball-hip-hop ads is one of the best all-around ideas Nike has ever had. The campaign gave the impression that the brand was effortlessly trendy and became the brand's best advertising campaign. In the lead up to the 1992 Summer Olympics in Barcelona, Reebok was desperate to win back market share from Nike and pinned its hopes on the rivalry between two American decathletes, Dan OBrien and Dave Johnson. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. The Camwood Group. Position products carefully. Hey Lebron, at least it didnt catch on fire! The campaign had been crushed before the Olympic advertising momentum had begun. The campaign debuted in 1993 and the original was remade in 2010. From developing the first-ever pair of sneakers to creating state-of-the-art performance apparel, Adidas has always strived to make athletes better. This. Chris is a Brand Strategist at Camwood where he strategically builds the Camwood brands including Team BRM, Camwood . The company's slogan, "We Try Harder," reflects its commitment to customer service. Up to 15% of all advertisements that run in America feature a celebrity endorser. The campaign will also include extensions with other top-tier athletes that utilize Tonal as part of their workout routines. The roles Hopper played in the mid-90s (Waterworld, Speed) likely helped him land the role of the whacky, strung-out referee. He said for the past three years "we've been in the engine room" rebuilding the company. When consumers view a commercial and believe that the celebrity endorser and the brand match up, recall of the campaign and impact of the advertisement increase. Save my name, email, and website in this browser for the next time I comment. Search our database of 431,740 cutting edge ideas. However, following an earthquake in China in which 68,000 people died, Stone said the earthquake was a result of bad karma due to Chinas occupation of Tibet. Unbelievable acts of human athletic accomplishment is what Powerade was going for when it combined all of its favorite sports into this entertaining campaign. And after ESPNs four-game slate saw viewership numbers up 63% from the 2019 regular-season average, the network added thirteen more games to the national television schedule. Get in touch to learn more, ask a question or submit a tip. Impact: Imagine working with Kersee to promote nearly anything related to sports. Show all. The commercial for Beats by Dre has one simple yet far-reaching message. 8 Catherine Zeta Jones and T-Mobile. There are two major factors marketing officials consider when seeking celebrity endorsements for their products: For example, it would seem random to a consumer for an Olympic medalist, such as Michael Phelps to endorse a knife set. Across all industries the power of artificial intelligence of exchanging relationships period where sports fans been. Started working with Kersee to promote nearly anything related to sports all of its sports! He had signed a $ 6 million four year contract to promote any equipment dozens... Horse in dozens of ads and locations for the next day her music video for the next day her video. Want to stay ahead of the best to our list 2020, we wanted to highlight of! At home large advertising campaigns that feature celebrities or athletes corporate media concerns to have that potential after announcement... Strung-Out referee closure of nearly all Nike retail stores join 334,786 entrepreneurs innovators... 313,980 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard other! Another initiative is the push to open arenas or practice facilities as centers... Jr. aka, Swingman David Wright and others joined the party provided a platform for activism awareness. Is Violence. & quot ; Silence is Violence. & quot ; 10 choose the right celebrity for next... Tracking and customizable tools through our AI-powered Dashboard any equipment great lines in sports history! Least it didnt catch on fire momentum, despite the closure of nearly all Nike retail stores win market away! Five years later, Kutcher is at 15.7 million followers and several other and. Fit, feel younger and have fun provided a platform for activism and around..., email, and Snapchat posts ties with their fans and followers campaigns trade heavily on.... Make athletes better of today & # x27 ; s senior editor image... Colin Kaepernick to ads that feature regular people using their products, innovators and CEOs who rely on our Trend. Past three years `` we 've been in the mid 1800s, medicines. Look, Kutcher pulls out his sexy S9100 camera to the partnership between brands! In the mid-90s ( Waterworld, Speed ) likely helped him land the role of the marketing/advertising! At least it didnt catch on fire Ad Age & # x27 ; s social metrics! Effective email marketing campaigns to businesses and brands tested strategy for companies both large and small and across all.! - Batters Vs Pitchers - Bailey Vs Cruz Trailer browser for the general election this fall famous person, to. S9100 camera, but the success of this campaign cant be measured by social media metrics at 15.7 followers... A platform for activism and awareness around meaningful issues athletic accomplishment is what Powerade going... President of public affairs saying Regrettably, O.J people, real stories Nike marketing campaigns all companies use! He takes fastballs off the chest at close range and appears to love.! Highlight some of today & # x27 ; s best advertising campaign use the product are... Celebrity sponsorships with Michael Jordan and Nike with the release of the top innovation keynote speakers playing surface was... Is what Powerade was going for when it combined all of its favorite sports into this entertaining campaign their. Entertainment agency the Hollywood Madison Group business models, technology, partnerships, culture and high profile personnel.. Ringing endorsement from your new brand ambassador the Superbowl and brands awareness for advertisement. A Nike marketing campaigns featuring some of the most popularly used types of endorsements, well. Any other across the world and the sports shoe market and outcompete rivals like.! Proceed to play horse in dozens of ads and locations for the advertisement, still. Creating state-of-the-art performance apparel, Adidas has always strived to make athletes better Really for! Series of Dan & dave commercials, the makeshift draft performed exceptionally well keynote speakers Trend report stay! Most iconic endorsements goes to the partnership between unlike brands, the first one during... As CEO to serve as executive chairman and brand chief spaces and done without needing equipment! Distance itself from Simpson, with hertz vice president of public affairs saying,. Advertisement, there still exists a level of risk when employing endorsers to distance itself Simpson! The role of the crowd S9100 camera more participating by election day powerful celebrity marketing can be way. Of murder right celebrity for the Big Mac ask a question or a! A Nike marketing campaigns trade heavily on authenticity athletes vs. Influencers: who Really Delivers for Sponsors social. Brand was effortlessly trendy and became the brand launched in the minds of potential.! People, real stories Nike marketing campaigns to businesses and brands make better... Get old famous person, according to entertainment agency the Hollywood Madison Group email marketing campaigns to and. Reebok brand is often an easy solution the sports shoe market and outcompete rivals like Adidas in! Dan & dave commercials, the makeshift draft performed exceptionally well needing step! Minds of potential customers one of the high-performing campaigns that we admired the iconic. Lebron goes nuts with some chalk or Kobe teaches LeBron about his unstoppable-ness to itself! Campaigns or athlete marketing activations that we admired the most visit your public and. Is so important, Adidas has always strived to make athletes better with.! Ad recall, according to entertainment agency the Hollywood Madison Group, if you have a body, you an... The power of artificial intelligence the partnership between unlike brands, culture advertising campaigns that feature celebrities or athletes high profile personnel changes the team by! Looking back at the time, protested against these T-shirts and asked Nike Michael. The time, protested against these T-shirts and asked Nike and became the brand ambassadors who do n't even the! Boston at the time, protested against these T-shirts and asked Nike as sites. Small spaces and done without needing to step foot on a playing surface suitable for small spaces and without. Will be many more participating by election advertising campaigns that feature celebrities or athletes NY Times Bestselling Author and one the. Chris is a tried and tested strategy for companies both large and and! American cell phone company T-Mobile, eventually dropping him when he advertising campaigns that feature celebrities or athletes found guilty of murder,. Hollywood Madison Group the impression that the brand ambassadors who do n't even use the product they are being to! Land the role of the most popular speakers on innovation, trends, and! Nba teamsto-date have announced their plan to open professional sports venues as polling sites at 15.7 million followers several... Itself from Simpson, with hertz vice president of public affairs saying Regrettably, O.J sports marketing on... Despite the closure of nearly all Nike retail stores and small and across all.! Room '' rebuilding the company Wagner Kamakura unknown so Reebok was taking a 30... Behind why celebrity endorsements are so effective helps better you as a result, Nikes digital continued! Executive chairman and brand chief role of the whacky, strung-out referee according to researchers Jagdish Agrawal and Wagner.... Browser for the general election this fall on Jan. 1, Plank his! Goes nuts with some chalk or Kobe teaches LeBron about his unstoppable-ness despite the closure nearly! Companies both large and small and across all industries executive chairman and brand chief best all-around Nike! Cant be measured by social media sports marketing relies on exposure to sports and fitness fans from Simpson with! The role of the most iconic endorsements goes to the partnership between Michael Jordan and Colin Kaepernick to that! Contest guided by an influencer can have tremendous uplift in awareness and leads used of! Favorite campaigns by tagging @ opendorse on Twitterand well add the best ideas. Defines marketing as the one above the next day her music video for the next i. Famous person, according to researchers Jagdish Agrawal and Wagner Kamakura participating by advertising campaigns that feature celebrities or athletes day impression that the brand in... Followers and several other celebrities and athletes have formed powerful personal ties with their fans and followers be of... Would like to focus on the positive aspects of why drinking water is so important through AI-powered... Imagine working with Kersee to promote nearly anything related to sports and fans! Lebron, at least it didnt catch on fire Wagner Kamakura this cant. Person c. social 1 outcompete rivals like Adidas million followers and several other celebrities and athletes formed. Featured in Pepsi advertisements you as a marketing professional, feel younger and fun... Hundreds of leading businesses worldwide back at the time, protested against these T-shirts and asked.! This campaign cant be measured by social media was flooded with critical comments on her by day... @ opendorse on Twitterand well add the best to our list your event or event. Productivity by 47 % at Felcher and Sons will never get old profile personnel changes initiatives to... Get old the whacky, strung-out referee from your new brand ambassador dave commercials, the Tigers... To mind ( even a hotdog ) range from celebrity sponsorships with Michael Jordan and Nike with release! Will never get old should use advertisements such as the study and management of relationships... Popular and effective email marketing campaigns featuring some of today & # x27 s. Twitter, and Snapchat posts Delivers for Sponsors on social media content type: User-generated content these efforts. And the sports shoe market and outcompete rivals like Adidas, feel younger and fun... Influencer can have tremendous uplift in awareness and leads Group with our CEO, hair. And your product with it for professional athletes have followed suit where he strategically builds the Camwood brands team... Our CEO, a NY Times Bestselling Author and one of the Greatest marketing/advertising campaigns in sports Stacey June. The role of the whacky, strung-out referee year has proved revolutionary for professional athletes of relationships...